Visa wanted to educate people that pushing credit was the best way to use their Visa Debit card. To do this we created a spoof of the classic 90s hit ‘Push It’ by Salt-N-Pepa creating a rapping hand that brought to life this instruction. The campaign ran online and through the use of traditional and digital outdoor.
Advertising Agency: Whybin/TBWA Sydney, Australia
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Richard Shaw
Additional credits: Sean Ashcroft, Tim Price, Mighty Nice, Luke Pavan
Aired: August 2010
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See original: Visa Debit: Push Credit Real Good
