Vegemite, the popular Australian savory food spread made from yeast extract, aired its first advertising jingle back in 1954. The catchy, drum-beat tune rang out across Australia, and quickly became an iconic advertising classic. This new spot combines a more simplified group-sung version of the song against nostalgic, black and white imagery pumped up with bursts of color.
Advertising Agency: JWT, Melbourne, Australia
Creative Director: Richard Muntz
Art Director: Chris Hart
Copywriter: Jim Ritchie
Agency Producers: Justine Kubale, Sherry Cheesman
Music: Nylon Studios
Published: July 2010
Also check out the AotW Award July 2010 Winners.
See original: Vegemite: Happy little Vegemites
